Work On Your Branding Campaign This Year!
Updated: Jan 5
Your logo, creative, advertising and promotional products are important parts of a successful branding campaign, but so is customer service, reputation, atmosphere and your company culture. All of these elements work together to create a unique profile of your business.
Why is Branding Important?
Branding can influence how potential customers perceive your company. It has the power to drive new business and increase customer loyalty. For an overall impact on the success of your company, good branding is critical.
What Do You Want To Be Known For?
Your competition may have some of the same products, offer the same services and may even beat some of your prices. Why should a potential customer do business with you instead? Branding is getting the image in the customer's head that you are the "go-to" for what you offer. Well strategized branding will serve to build trust with customers and establish your company as the area authority in your industry. It will impress on people that doing business with you will not only serve them well but also be a pleasant experience.
The Importance of Your Logo and Consistency.
In order for people to recognize and remember you, you must show up in a way that’s consistent. When it comes to the image of you that a customer has, your logo is the gateway to recognition. First of all, your logo must instantly tell the customer who you are and what you do. This should prompt them to at least look, and hopefully purchase your product. But, in the real world, you know that’s not how buying decisions are made because that’s not how you make decisions. Awareness is a process. It may take a potential customer seeing your logo in ads, promotional products, or on social media several times before they are really "aware". Branding and creative consistency has the power to speed-up the awareness—and trust process.
Good Branding Reaches New Customers.
Once your brand is established, your reputation will generate word of mouth referrals. Successful branding means there is a general positive impression of your business in your area and customers are more likely to do business with you based on the perceived dependability of your services. You’re a “name you can trust”.