What Is A Marketing Framework (x)?
Updated: Feb 10
A marketing framework is a set of plans, blueprints, if you will, for the structure of your marketing strategy. Your framework is designed to present the most effective creative work to the correct audience, using the most appropriate channels in order to accomplish your marketing objectives.
You could say your marketing framework is like the code to your plan’s DNA or a schematic for your marketing strategy.
Is a Marketing Framework Very Important?
A marketing framework is antithetical to a last-minute, shotgun approach type plan. Just as a blueprint gives houses a skeleton, your marketing framework gives your strategy structure. So, a marketing framework is really essential, if you’re wanting to see steady, solid growth. We don't want to just sell you a bunch of services with no effective strategy or plan. Our goal is to keep you onboard and build a successful relationship. We're your in-house, in-person marketing team!
How does a Marketing Framework Work?
Well, it’s basically the journey you take to see your marketing plan develop into a winning strategy for your business. There might me any number of steps within each section of this basic outline:
1. Define Your Long-Term and Short-Term Objectives:
You do this by clearly identifying the data you will use to determine your KPIs (Key Performance Indicators) and also to measure your return on investment.
2. Identify Your Target Audience:
Who are the buying decision makers? Where are they located? When are they most likely to buy? What do they value? What technology do they use? What types of messaging will make sense to them?, etc.
3. Which Channels Will Reach Your Target Most Effectively?:
Pinpoint the marketing and advertising channels that will get the most relevant content in front of your target audience at the most optimal time. Digital marketing channels should always be used, but there may be other options, more traditional, that might resonate perfectly with certain buyers.
4. Decide what content you will use on these channels:
Content should be created with each channel in mind. For example, if you need to improve organic search results (SEO), you would want to craft blog posts, landing pages and other search related content that is relevant to your target audience in order to optimize keyword ranking.
5. Choose how you will promote your content:
SEO is essential to any digital marketing strategy, but you will also want to advertise on Google and Social Media Channels, launch email campaigns, and more, depending on where you might find your target audience.
6. Define The Actions You Want Your Target To Take:
Yes. You want them to ultimately buy. However, asking for that right off the bat is often the wrong move. Most of the time, you are trying to build a trusting relationship with your audience, so a more subtle next step is required. This may be to register for a consultation, to read a blog article, or simply get more detailed information. Whatever you want the next step for your audience to take, a well-crafted call-to-action will encourage them to take that step.
You now have a marketing framework. Pull the trigger, monitor, analyze, adjust, and make it happen!